Fabulous Through the Years: A Timeline
Driving to a fur salon, thrilled to be treating herself to a full-length Mink coat, Donna hears a radio broadcast describing kittens being skinned alive to become “Mink” teddy bears. Horrified she’s about to purchase a “kitty” coat, Donna is inspired to create a luxurious fur alternative. A year later, from the basement of her Cincinnati home, Donna launches Fabulous-Furs selling a single product, a faux fur coat sewing kit.
Loretta Swit reads about Fabulous-Furs in the San Francisco Chronicle and becomes first celebrity customer! Stefanie Powers follows. Word spreads throughout the entertainment industry and Fabulous-Furs appear on Another World, Designing Women and Sleepless In Seattle. Profiled in the Wall Street Journal, Donna begins to believe she IS a business person!
Finished coats & accessories replace sewing kits and rapid growth spreads Operations across four Covington, KY buildings. Cosmo editor Helen Gurley Brown becomes a great friend/customer along with Broadway, Disney, TV and movie costume designers. Radio icon Paul Harvey profiles Fabulous-Furs and phone lines flash for a solid week.
1997CNN’s Lou Dobbs profiles Fabulous-Furs, complete with a fashion show and interview atop CNN studios with NY skyline as backdrop.
Our throws get great ink in The Wall Street Journal! A People Magazine feature followed. Shortly thereafter an Internet order is placed from Buckingham Palace Lane – does the Queen surf the Web!?
Operations move to current 110,000 sq. ft. headquarters in Covington, KY. Fashion editorial grows, both in print—Allure, Lucky, British Vogue, InStyle, Cosmopolitan—and on TV—Today Show, The View, CBC Morning Show.
Nordstrom launches Fabulous-Furs and Donna continues work on a Fabulous-Furs replacement for the British beefeater hats, requiring two bear skins each.
Fifteen Miss USA/Universe semi-finalists, each wearing a Fabulous-Fur, appear in a 14-minute prime-time extravaganza airing worldwide. QVC launches Fabulous-Furs.
On a publicity roll, Fabulous-Furs get three full-page features in Sports Illustrated Swimsuit Edition, following a WSJ style feature mixing Dolce & Gabanna, Michael Kors and Fabulous-Furs. Kate Moss, in Tom Ford couture topped with a Fabulous-Furs wrap, fills a page in British Vogue. In his Tonight Show monologue, Jay Leno mentions Fabulous-Furs. Finishing with a flourish, just in time for Christmas, Fabulous-Furs donates more than 4,000 coats, jackets and accessories to local schools, non-profits.
Continuing to evolve and diversify, the Fabulous-Furs label is found in over 1,000 high-end retail doors. Gorgeous Kate Upton is featured in Fabulous-Furs and little else in the iconic Sports Illustrated Swimsuit Edition Antarctica photo shoot. Meantime, Donna designs "gorilla-wear" to help save Cincinnati Zoo’s abandoned newborn gorilla and is thrilled to see it featured on the Today Show, Good Morning America, World News Tonight, Nightline and Inside Edition. Donna explains: “I started Fabulous-Furs as a tribute to animals and helping Gladys has been an absolute joy.”