CHECK OUT WHERE WE’VE BEEN
A little over 30 years ago Donna Salyers made her first faux fur coat.
The sketch, the fabric, the style, and every stitch from neck to ankle.
She couldn’t afford the real deal, but she could create, sew and tailor
like only her grandma taught her. Scheduled to be on a TV show (based
on her fashion sewing newspaper column) in New York, she was
determined to go in style, with a hand-made, full-length “mink” capable
of fooling the finest fashion houses.
Sewn with Soul
A seamstress by age seven, it’s no surprise Donna’s debut into faux
craftsmanship was a huge success. After hearing a Paul Harvey
broadcast about a company that skinned cats to be used as “mink,”
the animal-lover in her knew this was her calling. She began selling
faux fur coat kits – drafting the patterns, sourcing the finest faux furs
in true entrepreneurial-style from the basement of her home.
From her basement workshop and a garage filled with faux fur,
her business began to take flight.
Tailored to Perfection
As home sewing declined and the demand for coats made by Donna
increased, Fabulous-Furs evolved into a ready-to-wear business.
Donna alone was the “ready-to-wear” department. But as word
spread, and her coats were discovered in Hollywood by animal
rights activists, such as Loretta Swit (of M*A*S*H), Fabulous-Furs
took on a life of its own. With a team of seamstresses now on-staff,
Donna had to make sure every coat had the same quality in stitching,
level of meticulous detail and dedication to craftsmanship, as if she
were doing it herself, so she created a series of quality checkpoints,
known today as ‘Donna’s 20-point perfection inspection’.
Made in Covington. Worn Around the World.
In 2003, Fabulous- Furs moved to its current headquarters in Covington, Kentucky. The entire second
floor became a sewing workroom where a team of cutters, sewers, quality inspectors, work alongside
Donna to bring her vision and faux fur mission to life. Fabulous-Furs celebrity status and international
appeal continues to grow – from Sports Illustrated to Vogue to Oprah herself – stretching
from Broadway to Rodeo Drive to Dubai and just about everywhere in between, 46 countries and counting!
Like Mother, Like Daughter
Donna’s daughter Amanda joined the company in 2005 and started the Fabulous-Furs Wholesale Division.
After landing a meeting with Peter Nordstrom, Fabulous- Furs was off to Fashion Week to meet with Nordstrom
buyers. Saks Fifth Avenue and Neiman Marcus soon followed. Amanda has grown the Wholesale Division to over
4,000 retail locations, boutiques, hotels and casinos. Bringing fabulous faux fashion to some of the world’s finest
Giving Back & Looking Ahead
As a woman who has worked hard to get where she is, Donna believes in giving back to her community.
She’s donated countless coats, scarves and hats to children’s charities and shelters over the years. She
is happy to have provided many jobs for so many people for 30 years. She’s very proud of the thousands
of animal lives saved. Her vision for the future is one of a fur-free world. With mega brands becoming
increasingly against using real fur, she’s seen the fashion industry come a long way. She’s thankful that Fabulous-Furs
has made such an impact in initiating and moving faux fur fashion forward.