Our Story

Donna Salyers Fabulous-Furs Brand Overview

For over 30 years, Donna’s obsession to innovate the fashion industry has led to the creation of a brand known for fun, distinctive and exciting faux fur apparel for women, men and children, along with accessories and home décor. Highly authentic and beautiful enough to compete with nature, all of her products incorporate the highest quality fibers, design details and finishing processes. A dedication to protecting animals and Donna’s personal touch has resulted in a label known not only for trendsetting, but one that is certified vegan, 100% animal-friendly and cruelty-free.

About Donna

From a young age, President and Founder Donna Salyers aspired to be a fashion designer and entrepreneur. Starting Fabulous-Furs in her basement in 1989, Donna set out to create a premium alternative to animal fur.  

Over the past 30+ years, Donna’s faux fur sewing kit company has grown to a global vertical brand known as the originator of the faux fur movement. Inspired by beauty in nature, Donna continues to create products that are luxurious, realistic and, most importantly, animal-friendly.  

Her Fabulous-Furs have appeared in countless magazines and in print throughout the world, as well as in movies, on Broadway and TV. With the company’s headquarters located in her hometown of Covington, Kentucky, Donna and her husband are thrilled their two married children and four grandchildren reside nearby. 


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